Branding, tagline, Web Design, Newsletter Design, Collateral Design, custom font, PDF design
Katherine is an incredibly talented artist working out of the Midwest. We worked together to craft a brand that felt unique to her vision and spoke to her audience, process, and heart. We started with branding — focusing on a moodboard that pulled together the earthy, bountiful colors of Katherine's paintings. I helped her digitize her artist's signature for her main logo and then built off her brand colors to create a custom texture and submark as well as selecting fonts that would bring her brand to life. We also worked to create a custom font based off Katherine's own handwriting. Once her branding was in place, I helped her transfer that vision into a full-scale web presence — using Squarespace as her platform. I also designed large format business cards, custom postcards, and a unique newsletter template to round out her brand in print and digital.